Financial equality and independence are important for women. And in many countries, women have more financial decision-making power than ever:

• Women are earning more.
• Controlling more wealth.
• Inheriting more.
• And starting more businesses.

¹Women of Influence, "Canadian Perspectives: Women, Money, and Wealth," 2024
²Statistics Canada, Labour Force Survey, 2024-2025.
³Women Entrepreneurship Knowledge Hub, "The State of Women's Entrepreneurship in Canada: 2025," March 2025.
⁴Statistics Canada, Labour Force Survey, 2025.
⁵Fidelity Investments, 2023

Yet there are still many gender financial gaps that cost women time and money. These can include the wage gap, investing gap, caregiver gap, pricing gap and others. These gaps can add up to a very real gender wealth gap – and that can have a big effect on your financial future.

Did you know? When women are ready to retire, some may have an income almost 20% lower than men.⁶ Yet they have to plan for a longer retirement, as they tend to outlive men by more than 4 years.⁷

How can women close the wealth gender gap?

To build financial security and well-being, it’s essential for women to save and invest their money. The sooner you start, the more you can grow your savings through the power of compounding. You can also take advantage of the fact that on average markets tend to rise over the long term.

And no matter what you currently do or don’t know about investing, as a woman you may already hold some of the keys to investing success. Studies confirm that women often make better investors than men.

• In one study from August 2014 to August 2017, women saw their investment portfolios grow 0.81% more on average than their male counterparts each year.
• If that performance continued for 30 years, women would end up with 25% more in their portfolios than men.⁸

Three strengths women have as investors 

1. Studies show women are patient investors, trading less often than men. One survey of women investors found that 50% of respondents consider their patience and willingness to wait for their investments to grow as their biggest strength. And 45% considered themselves disciplined investors. More specifically, they indicated their greatest investing strength was being able to “stick to a plan and avoid emotional or impulsive decisions.”⁹
   Instead of trading often, women tend to develop a strategy and stick to it, buying and holding for the longer term. Less trading leads to lower costs, so you keep more of your investment earnings. Here’s what one classic study of stock-picking by gender found over several years:  

• Single female investors outperform single men by 2.3%.
• Women overall outperform men by 1.4%.
• Men underperformed because they traded 45% more than female investors.¹⁰  

Key to success: Women investors were more likely to stay the course and keep a long-term mindset, when compared to male investors. In a 2025 survey of women investors, 80% said their long-term gials are a bigger prioity than short-term concerns.⁹

2. Women are more likely than men to diversify their investments. They may do this by choosing investments that contain a diversified mix of stocks and bonds, such as target date or balanced funds. Or they may hold a mix of different types of funds – which spreads their investment dollars across multiple holdings within each fund.

• Some 44% of women have either most or all of their portfolio in funds – compared with 38% of men.⁸

Key to success: Diversification means your investments tend to be less affected by the ups and downs of financial markets. If one investment drops in value, it may be offset by another’s growth.

3. Women tend to be more risk aware when they invest. They take the time to evaluate whether the reward justifies the risk. They also tend to pause to assess potential drawbacks before diving in.

• Women in one study were 50% less likely than men to suffer a loss of 30% or more – a finding that is directly related to women’s choice of lower risk investments.⁸

Key to success: Know your risk tolerance and your risk capacity before you invest.

Everyone is capable of improving their financial future and investing knowledge. That’s true whether you want to learn the basics of investing or are ready to explore more advanced investing strategies.

If you’re just getting started, this checklist sets out 8 steps to financial wellness. Working with an advisor can also help investors recognize their strengths and, more importantly, the weaknesses that stop them from making sound investment decisions.

By investing in yourself, you can start to close the gender wealth gap – and take charge of your financial future.